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Gain clearer insights into revenue and room statistics by channel, source, and market with the new Market Segment report and flexible paymaster options.

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Business Value

  • Analyze which sales channels and market sources drive the most business.
  • Compare ADR (Average Daily Rate) and occupancy rates across segments.
  • Detect shifts in market mix and guest demographics.
  • Support dynamic pricing and targeted promotions.
  • Track actual vs. projected performance by segment.
  • Quickly reconcile paymaster and channel performance.

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Use Cases

  • Revenue manager checks which OTA delivers highest room revenue for August.
  • Sales director investigates why the “Direct” channel ADR dropped last week.
  • Hotel GM monitors occupancy dips in certain markets (e.g., corporate vs. leisure).
  • Front office reconciles rooms and revenue between paymasters and segments.

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What’s Different from Before?

  • Two Reports:
    • Market Segment DMY = old, day/month/year-based.
    • Market Segment (New): Date range-based, with “Include Paymaster Charges” toggle.
  • Paymaster Logic:
    • Only paymasters linked to channels are considered when enabled.
    • Charges on paymasters with no channel are ignored.
  • Consistent Calculations:
    • ADR and revenue now fully reflect the toggled inclusion/exclusion.
    • All logic matches “Market Segment DMY” except for the date range and paymaster filter.
  • Location:
    • Reports → Front Office → Market Segment
  • Report Updates:
    1. Existing Report:
      • The current “Market Segment” is now called “Market Segment DMY”.
    2. New Market Segment Report:
      • Parameters:
        • From Date / To Date
        • Level of Details “single select field”
        • Channels
        • Sources
        • Markets
        • Include Paymaster Charges
          • Yes (Default): Includes revenue and ADR from paymaster charges with channels.
          • No: Excludes paymaster charges from the results.

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Report Columns:

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Channel Breakdown Section

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    Depending on the selection in the Level of Details “single select” field, the rows will be grouped and provide totals for each grouping.

  • A grand total row at the end of the report to sum up all columns.
    • Rooms: Number of paid room nights sold under this channel.
    • Room Revenue: Room revenue (posted to rooms department) attributed to this channel only.
      • For revenue departments to appear as columns, need to be added and linked to revenue codes.
    • ADR: Average Daily Rate = Room Revenue without packages / Paid Rooms for this channel.
    • OCC%: Occupancy Percentage = (Paid Rooms / Rooms To Sell) × 100 contributed from this channel.
    • Adults: Number of adult guests.
    • Children: Number of child guests.
    • Selling Rate: = Room Revenue with packages / Paid Rooms for this channel.

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Troubleshooting & Tips

  • Check the “Include Paymaster Charges” setting—results will change based on this toggle.
  • Make sure the correct date range is chosen for seasonal/campaign analysis.
  • If a paymaster has no channel, its revenue is always excluded regardless of the setting.
  • Compare results from “Market Segment DMY” for a single day against “Market Segment” for the same day for validation.

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Update: 21 Apr, 2026

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Grand Total Row

The Market Segment report now shows a Grand Total row summarising all channel data at the bottom. Total Row Calculations
  • Rooms — sum of all channel rows (displayed as whole numbers, not decimals).
  • Statistic Type columns — sum of all channel rows.
  • ADR — Total Room Revenue ÷ Total Occupied Rooms.
  • Occ% — Total Occupied Rooms ÷ Total Available Rooms.
  • Adults — sum of all channel rows.
  • Children — sum of all channel rows.
  • Selling Rate — Total Revenue ÷ Total Occupied Rooms.

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Update: 6 May, 2026

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Multi-Currency Support

The Market Segment Report now supports multi-currency — view all revenue figures in any configured currency using live exchange rates. How It Works Running the Report Set the following parameters before running:
  1. From Date / To Date — Date range for the report.
  2. Level of Details — Choose: Segment, Sub-Segment, Source, Channel, or Market.
  3. Channels / Sources / Markets — Filter by specific values (optional).
  4. Include Paymaster Charges — Toggle to include or exclude paymaster charges.
  5. Currency — Select from all currencies configured in the system. Defaults to the base currency.
Converted Fields When a currency other than the base is selected, the following fields are automatically converted:
  • Gross Rate Amount
  • Net Rate Amount (Room Revenue)
  • Statistic type revenue departments
  • ADR (Average Daily Rate)
  • ASR (Average Selling Rate)
The Grand Total row and all segment breakdowns reflect the converted values.